...relationship in the process of foreign trade development
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establishing a good customer relationship can bring many benefits to the enterprise, such as increasing trust, revenue and customers. These are the traffic brought by a good customer relationship, which is not available in other ways. Maintaining customer relationship is like maintaining the relationship of friends. Foreign trade enterprises should treat customers as their own friends, always pay attention to their friends' needs and opinions, and make timely responses, so as to go farther and farther on the road of development. Therefore, what foreign trade enterprises should do is to constantly provide high-quality services to customers, regularly communicate and visit with customers from the perspective of customers, and maintain a good relationship at all times
I. how to establish good customer relations in foreign trade
the first thing to do is to provide high-quality services. Foreign trade enterprises should continue to pay attention to the quality of products and services, Good service quality can let customers have a good mood to experience products, which will increase the opportunities for enterprise development and the publicity and repurchase efforts of old customers. Secondly, let the high-quality service continue. Even if the enterprise provides the best service for customers, it will have no effect if only a few customers know the products and services. Therefore, the enterprise should bring this high-quality service to more customers and make more customers feel this high-quality service. Then, to provide customers with good after-sales service, we should not only provide customers with high-quality service before and during sales, but also ensure that the after-sales service is foolproof. After sales should track customers in time and help customers solve any problems at the first time, so as to obtain the unanimous recognition and praise of customers. We can't sell products, regardless of the problems later. Finally, as a foreign trade enterprise, we should pay attention to integrity, and no one is willing to cooperate with swindlers. Therefore, enterprises should constantly improve policies, pay attention to honesty and trustworthiness, and don't let some vague policies appear in the environment of customers' purchase and increase unnecessary troubles
II. How foreign trade personnel maintain their relationship with customers
many foreign trade workers only pay attention to the development of new customers, but ignore the maintenance of old customers. In fact, the maintenance of old customers can not be ignored. First of all, we should pay attention to the needs of old customers at all times. In the face of the needs of old customers, we should reply at the first time and coordinate and solve them, so as to let customers know that we are always there, improve customers' sense of security, and provide customers with more valuable information, such as when the enterprise's products are going to have activities, reduce prices, and the preferential intensity is very appropriate. These can be informed to customers in advance, Let customers make purchases and choices according to their needs. Then, when the enterprise is ready to develop new products, we can ask the opinions of old customers to see if they have any opinions to modify the purchased products, which we will refer to. The last is to do a good job in after-sales service. After sales service is very important. Follow up the order situation in time, answer the problems of customers one by one, and do a good job in maintaining customers from the practical significance of customers. Price advantage is only temporary, and service quality is permanent. Foreign trade enterprises should think more from the perspective of customers. From the perspective of customers, they should treat customers sincerely and infect customers with care and patience. This is where enterprises need to improve constantly
maintaining a good customer relationship is a long process that a foreign trade enterprise must go through. As long as the customer relationship is maintained well, it is not afraid of no customer resources and channels. After all, in this highly competitive society, enterprise reputation is still very important. If the enterprise does not maintain a good customer relationship, it is often complained by customers, so that no matter how good the product quality is, There will not be too many people to cooperate and buy, which is equivalent to the enterprise breaking its own way. Therefore, it is very important for foreign trade enterprises to maintain good customer relations. Don't put the cart before the horse and affect the development of enterprises
original author: Xiao Gu Changtan
original source: bangyue.com
